Mountain Dew

Mountain Dew was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson.

The Hartman brothers developed Mountain Dew as a mixer. Soft drinks were regional in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred to mix with liquor, so the two men developed their own!

The Hartman brothers also asked Coca-Cola for input on their own soda; however, the Coca-Cola Company refused their offer.

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